Charles Frey & Co Inc is an organization made up of professionals with decades of expertise in merchandising, retail pricing, advertising, showroom floor selling, Sales-Event planning, promotion and implementation. The firm has more than thirty-years of experience planning and conducting cash-raising events of all different types throughout the United States. As veterans of the jewelry industry, we clearly understand your needs and goals and place them first. Independent Jewelers spend lifetimes building their relationships and reputations and with their community and customer base. They want any Sale-Event they would consider to be approached and conducted in the same manner.